Custom Paper Tape UK: Printed Kraft Tape Buyer’s Guide

ViTape Team

Aug 11

2 min read

Custom paper tape combines a paper-based appearance with a company-specific print. It can suit kraft boxes and brands seeking a natural visual, but buyers still need to confirm adhesive performance, construction and recycling guidance for the exact product.

Quick answer: Design for the brown base, use strong contrast and test the tape on the cartons and conditions used in daily dispatch.

Brown custom paper packaging tape beside film tape rolls — Paper tape offers a distinct kraft appearance and needs artwork designed for its base colour.

Buyer’s checklist

Exact paper tape construction
Adhesive suitability
Brown base colour
High-contrast print
50 mm or required width
Storage and application conditions

Why businesses choose custom paper tape

The paper surface creates a cohesive look on kraft cartons and can support a packaging style centred on natural materials. It also offers a good surface for simple bold printing.

Design specifically for kraft

Colours appear differently on a brown base. Dark inks and uncluttered artwork are normally easier to read. Ask the proof to represent the real tape colour.

View ViTape’s custom printed eco paper tape.

Kraft parcel sealed using custom printed paper tape — The finished look should be judged on the actual carton, not a white screen.

Confirm performance, not just appearance

Test adhesion on recycled and heavily printed cartons, including after storage. Check unwind and tearing with the normal dispenser or hand-application process.

Be precise with environmental claims

The backing may be paper, but adhesives, inks and local waste rules also matter. Use supplier documentation and local guidance before publishing recycling claims.

Compare the full order

Check roll length, print colours, quantity, setup and delivery. A paper tape quotation should be compared against the same dimensions and commercial terms.

For a wider overview, read the personalised packing tape guide and the custom printed tape pricing guide.

Frequently asked questions

Can paper tape carry a coloured logo?

Yes, within the print process and contrast available on the brown base.

Is all paper tape recyclable with cartons?

Do not assume this. Confirm the full product construction and follow local recycling guidance.

Does paper tape need a special dispenser?

Some products can use standard compatible dispensers; confirm width, core and unwind.

Design and price your tape

Choose the material and quantity, upload your logo and preview the repeat. Design your tape online or contact ViTape for specification help and a free artwork proof.